June16, World Brand Lab gives the 2009 “Chinese 500 top brands list”. Based on the finance analysis, consumer action analysis and brand strenth analysis, Zonda brand as 8.098 billion brand value, won the 83th place of China’s 500 most valuable brands, is the sixth in Jiangsu and the sixth in Automobile industry in China, as one of the fastest-growing brand in China’s bus industry.
2009 “China's 500 most valuable brands list”, is the sixth times that the World Brand Lab comprehensive and scientific evaluation of China brand. The World Brand Lab is a international brand value research institution, the chairman is the 1999th economic Nobel Prize winner Robert Mundell professor, the experts and consultants all come from world top universities: Harvard, Yale university, the Massachusetts institute of technology, the university of Oxford, Cambridge, etc.
For years, Zhongda Group has made great progress in brand constrution and technology innovation. Customer satisfaction, brand value promoted year by year, brand concept is growing in popularity. Adhere to the market as the central, on the basis of performance oriented, enterprise core competitive advantage improved steadily. In 2009, Facing the challenge of global financial crisis, People in Zonda further emancipate the mind, renewal concepts, firm confidence, thorough study practice scientific development outlook, take the opportunities to accelerate development. At the meanwhile, through the cooperation of manufacturing, studying, researching, and resource integration of leading technology at home or abroad, making the group’s independent innovation ability greatly increased, has made a great breakthrough in the research and development of the New Energy Pure Electrically Operated Bus.
In the "brand consumption" Age, brand as a symbol of the enterprise and quality guarantee, has become the intangible assets that domestic and foreign manufacturers all compete for, whether a enterprise can cultivate it’s own brand and build it as the well-known brand or not, will decide the enterprise’s competitive power in the market. Strengthen the brand construction has become the times’ request, become the important symbol of modern enterprise’s mature degree.
