Zonda Automotive Maintenance Equipment Company 3 practised “scientific thought of development” carefully and put “enlarge the sale amounts and break through the performance ” into practice actively this year.we emphasized on three areas:northeast,northwest and north china.we kept the fine momentum of sale’s smooth growth by openning up new market,constructing market channels and adopting transnormal measures.Summarizing previous achievements,we have following experiences.
I. Information processing is important.
1. Put more effort on tracking the information of customers.Put more effort on tracking the information we have had . We should pay the same attention on high-range client,mid-range client and low-range client; We should pay the same attention on high-range market,mid-range market and low-range market; We should pay the same attention on sale rate as well as sale quantity.Never give up a client. Strengthen the sense of responsibility of each area’s manager and track the potential clients every day to maximize the profit.
2. Consolidate channels to develop information with all our effort. Information is the base of business,so we should make developing information a top priority. According to new basic data we collected these several months,we subdivide target customers based on non-conventional type, quick service and regular customers.Based on different customers,we adopt different developing measures and put more effort on developing special products. We pay attention on summary and analysis and enjoy each area’s information.To be the leading of market,we collect customers’ batch information by news,internet and regular customers.
II.Develop bland areas,build market channels comprehensively.
1.Put more effort on supervising, guiding, servicing and maintenancing direct market channels. Business personnel is the important source of company, so we should change their old ideas and ask them to follow market, perfect trainning and learn life-long.We should maximize the amount of information, put more effort on tracking and raising the sale rate.We should supplement the worse performance areas with trainees to put more pressure on the areas. Improve relevant policies further and put more effort on valuating the track in each buy-out market.When other markets are mature,we enlarge buy-out market to maximize performance mark.Besides that,we should punish the area which misses the target.
2.Modality for cooperation:agence,batch,etc. Because of some areas are far away from each other and have less business personnels, we should make emergency plan.We should put more effort on surveying the blank market and try our best to find excellent channels to cooperate such as automotive maintenance equipment company,automobile machinery manufacture company,after-sale service etc.It is a key duty and will be perfected by us.
III.Make market plan, establish brand image.
According to the differences among areas,we should make some promotion plans and advertise new products.We should make related sales policy based on each area’s characteristic and emphasis on market promotion, product characteristic,selling point, sales mix, channel innovation, promotion etc. We should break through market share as well as brand value. We held many enrichment activities in China especially in central cities successively and commuciated with influential automobile market group. We should promote our products by advertising on influential and authoritative magazines in worse performance areas.
We determine to work four quarters of this year with all our effort on the basis of full year work task to get wonderful effect.