The world brand institution launched 2010 Top 500 Most Valuable Brand List of China on 28th.Jun, which is derived from the analysis of financial status, consumer behaviors and brand strength. Zonda brand ranks No.79 in the list with brand value of more than 102.58 billion
The world brand institution was chaired by Nobel winner and Father of EURO, Professor Robert Mundell in 1999, whose experts and consultants all come from world’s top universities as Harvard, Yale University, MIT, Oxford, Cambridge University,ETC. Its research fruits and achievements have become significant assessing basis for transparant asset during acquisition process. Brand reviewing is conducted according to relevant index, that’s market share ratio, brand reputation, global source, etc. For many years, Zonda has been focusing on market, basing on the principle of improving customer satisfaction, adhering to technic innovation and producting upgrating, as well as being dedicated to providing high quality products and service. On the road of brand construction, Zonda sets up the strategical aim of “Global Zonda, Century-old Enterprise”, realizing the transformation of “China Made” to “China Innovated”. The brand concept of Zonda bus-“Making Classical Bus of China” and Zonda Automobile Maintenance Equipment-“Lead World Automobile Maintenance Industry” has been increasingly embedded in people’s minds.
In the post time of financial crisis, Zonda Group successfully takes considerable monmentum and realises significant achievements. In 2010, Zonda bus is honourably bestowed with the export of 7800 sets of bus to South Africa; Automobile maintenance Industry has fulfilled the breaking leap; In the field of new energy bus, the independent research and development of new energy purely electric-driven bus features long travel mileage, litter energy consumption, more times of battery charging and discharging,etc, which has been honored with mort than 10 patents. In this context, Zonda brand is once again enhanced. Furthermore, the honor of being No.79 in Top 500 Most Valuable Brand list of China is affirmation of Zonda’s development.
With the increasingly fierce competition of China’s automobile industry, all bus enterprises concentrate on brand construction. The keypoints of improving market share ratio and market competiticeness lie in erecting favourable brand image and elevating brand value. Zonda Group will take this turning point to strengthen technic innovation, and stride forward toward the strategical aim of “Global Zonda, Century-old Zonda”.
